Blackberry Bold : Fight against Apple iPhone

Research In Motion is to launch a new model of its BlackBerry handheld email device which is intended to compete directly with Apple’s iPhone and other popular smartphones. The new handset, the BlackBerry Bold, is aimed not only at RIM’s core business user base but also at the ever-growing retail market for such multi-function phones.

THE BLACKBERRY EXPERIENCE
The BlackBerry® Bold™ smartphone embodies elegant design – without sacrificing the features or functionality you expect from a premium smartphone. No compromises. With email, phone, IM and the Internet, it can connect you. With an integrated organizer, it can help you stay on top of your day. With camera and video recording, you can capture and share the moment with just a few clicks. And that’s just the beginning.

FAST PERFORMANCE
Do more — do it faster. Take advantage of the speeds available on the HSDPA network and the BlackBerry Bold smartphone’s 624-MHz processor. Multitask and prioritize with access to your voice and data services at the same time.

MULTIMEDIA
The fun goes with you. Enjoy premier image and video viewing, build playlists of your favorite songs and organize your media files. You can even use BlackBerry® Media Sync to transfer desktop iTunes® music files to your smartphone. Downtime may be rare, but the BlackBerry Bold smartphone delivers a wealth of entertainment.

GPS & BLACKBERRY MAPS
Know where you stand. With built-in GPS capabilities, and BlackBerry® Maps, you get turn-by-turn directions, so you can pinpoint where you are right now and where you need to be.

WI-FI
Simple and straightforward. Lower your cellular costs and get service in areas where cellular network coverage may be limited or unavailable, with BlackBerry® data services over Wi-Fi® networks.

RAZOR-SHARP DISPLAY
Color and clarity come to life. The screen of the BlackBerry Bold smartphone catches the eye and is designed to deliver color and clarity that exceed expectations. From the moment you turn it on, you’ll be blown away by explicit color and quality.

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