Cashback - Get cash back from Microsoft Live Search
On Wednesday, Microsoft unveiled a new rebate program to lure people to its search engine through a program that gives users rebates when they use it to find and buy some products at Advance08, a Microsoft conference for advertisers.
This effort will be called Cashback. This program will be primarily encouraging internet users to use Microsoft’s search engine, Live Search. According to comScore, Microsoft has only 9.4 percent of domestic market search in March while market leader Google has 59.8% and Yahoo! has 21.3%.
Microsoft said that the service will involve 700 merchants offering more than 10 million products.
“We believe search can offer much more value to consumers and advertisers than it does today, and we see Live Search Cashback as an important opportunity to deliver additional value,” Bill Gates, Microsoft’s chairman, said in a press release. “Our goal is to make Live Search the most rewarding commercial search destination on the Web. Live Search Cashback will help advertisers drive more online sales while giving consumers a new way to stretch their dollars.”
As part of the program, Microsoft is also unveiling a new business model that allows search marketers to pay for ads only when users buy a product, rather than when they simply click on their ads.
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
May 26th, 2008 at 1:09 am
[...] when they use it to find and buy some products at Advance08, a microsoft conference for advertisers.http://www.hasan-online.com/2008/05/21/cashback-get-cash-back-from-microsoft-live-search/Everything but the Potted Plant An Ambitious Package To Raise …Aug 16, 2004 … He added that [...]
October 1st, 2008 at 8:44 am
[...] May, they accounced Cashback Scheme where online buyers would get their money back buying products searching through Live search. But [...]
October 1st, 2008 at 9:14 am
[...] searchers searching behavior. This scheame will be called as SearchPerks. In May, they accounced Cashback Scheme where online buyers would get their money back buying products searching through Live search. But [...]
October 1st, 2008 at 9:15 am
[...] searchers searching behavior. This scheame will be called as SearchPerks. In May, they accounced Cashback Scheme where online buyers would get their money back buying products searching through Live search. But [...]