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In my previous article, 6 Easy Tips for Onpage Search Engine Optimization (SEO), I talked about basic On-Page Search engine techniques. Today, I’ll try to talk about again the basic techniques for off-page SEO. Please keep in mind – it’s only the basic techniques and result of my personal experience. So if you have different views, please feel free to post comments. After All – “To Err Is Human”.

For those, who are not aware about Off-Page SEO, I would like to talk a little – Off-Page SEO helps your pages to have a good position in Search Engine Results Page (SERP) from outside of your website. Suppose you are searching for “Business Promotion” in Google. You will receive 26,100,00 pages as result. But some pages are coming in 1st page, some are in last page. So what’s making this difference? In simple words, both On-Page SEO & Off-Page SEO are all about Search Engine result positioning. You are confident about your pages, are highly optimized, you may now concentrate in Off-Page SEO.

Mostly Off-Page SEO techniques are all about link building methods. According to Google searching algorithm, “Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages ‘important’”. So link building is very important targeting Google as major Search Engine.

Some people always try to promote others or their own services while writing article, or suggesting different services. As I do everything my own, and I’ve no other services, I’m not providing any links in SEO techniques. Please search services, directories in Google … you will find thousands of them.

Here is some popular link building techniques:

1. Directory Submission
   On doubt, this is the most popular and well practiced ways to have quality backlinks. There are thousands of web directories over internet. These web directories offer free links or paid links. If you have a good amount of money for Directory Submission, you may choose high traffic directories, they start charging you from $15 to $100 for a certain period. Search engine bots frequently visit well known directories, so you will have good change to have quality backlinks within a short time. Please keep in mind to place your link in right category / niche of directories. Search engines always prefer links from related category.

   There are lots of companies, people are charging a small amount of money to submit your website in different forums. But please before paying them money, check their previous records, provide them your website title, keywords, description etc.

2. Article / Blog Submission
   This is a very useful but highly appreciated technique. Suppose you have a website about “Cricket Accessories”, so you may write article about cricket accessories and place your product links in appropriate positions. You may talk about what good about your products, what benefits your customers will have if they buy accessories from your etc. Again you may create a new section in your website – blog section. You can write daily, weekly or monthly about your services, products and place your links. This will help your pages to be indexed soon and come up in SERP.

   You may search for freelance article writer in Google, paying them a generous money, they will write articles of your own chosen topic.



3. Signature Posting
   Internet is an amazing place. There is always someone there for you to help. And this concept has created forums. Forums are off different kinds of – computer forums, fashion forums, doctors’ forums etc. If you became a member of forums related to your website’s niche, most of the forums will allow you to place your website links after a certain amount of postings. This is a very good way to have backlinks too from related topics. Even you have not enough time to post, you may find members in forums selling place in their signature – it may start from $10/month with 1000+ post count. That means, if you are paying $10 / month, you getting potentially 1000 links. Though not always works like that.
4. Link Exchange
   After last year, Google changed it’s algorithm, most popular ways of SEO, Link Exchange has lost it’s popularity. Usually people used to request similar website’s owners to exchange links between their websites. That means Site A will place Site B link in it’s website and Site B will place Site A link it’s website. Now a days, new means of Link exchange is taking place – 3 ways Link exchange, so that Google and other search engine have little idea of link exchange. According to that Site A will place Site B link, Site B will place site C link, Site C will place Site A link!
5. Social Bookmarking
   This is gaining popularity, as it not only a means of backlinks but also generates huge number of potential web traffic. Recently I’ve wrote an article on Do Follow Social Bookmarking sites, you may find it interesting. Digg, Stumbleupon, Technorati, Del.icio.us are very well-known bookmarking sites, but except Digg, all of them do not allow dofollow links. So you may try other dofollow bookmarking sites if you are looking for backings; link Spurl, Mister Wong, Backflip, Bibsonomy etc. Otherwise you should use previously mensioned bookmarking sites for traffic.

Most important factors in achieving backlinks are links from related topic and anchor text. You should always research about your keywords and place keywords, of course in meaning full way in anchor links.

Hopefully, this article will help you to start your SEO journey. SEO is a long process, so please have patience and try all the techniques, ultimately you will have success.

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