Is Google buying Digg for $200M or just a rumor?
Today’s most talked about topic is Google and Digg is under negociation about Digg’s future. Google is reported ready to buy Digg for $200M and Microsoft is said to be waiting in the wings if Google doesn’t complete the purchase. An analyst said Digg’s “recommendation engine” could provide opportunities for Google.
The rumors began about a week ago when images on Web sites suggested Google was testing voting methods.
In the case of Digg, Google would clearly be buying the site to acquire Digg’s community. Digg has one of the strongest communities in the social-media space. Google certainly has the engineering power to build a site similar to Digg, or Yahoo Buzz, if it wanted to. But what it is really after is the people. If we can agree that Google wants the community, it would only make logical sense that the company would do whatever it could to keep that community happy and to get it to stay, post-acquisition.
Source:
- Google Rumored Ready To Buy Digg for $200 Million
- Would Google destroy Digg or take it to the next level?
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