Jinnat Ul Hasan Homepage

Recently I came across an article in cNet.com about Microsoft Search rating research paper, BrowseRank: Letting Web Users Vote for Page Importance. The paper formulates a new algorithm to rate website based on the actual usage of data by the users rathen then the using links(Google PageRank) as a measure of relevancy.

In my plain word, according to researchers PagaRank or TrustRank can be manipulated by link farming or spamming and again Google sometimes penalises website by deducting the PageRank to PR0. However, new algorithm will focus on the behavior of the visitors, how long they are spending their time. Moreover, BrowseRank keep track the source of visiting; like bookmarks, referral or tapping urls in address bar.

I always said I’m not a fan of PageRank, have not seen lots of influence having higher PageRank in SERP. So it was worthless to me, but Microsoft while trying to beat Google in PageRank, they are creating another crap website rating. Main shortcoming of BrowseRank that it consider visitors browsing duration as ranking measure, social networking will be mainly benefitted form their huge traffic. So large websites will always get the preference, and smaller or new websites will never get benefit from this algorithm. Just check some top listed websites using different rating systems (PageRank, TrustRank and BrowseRank).

Source:

• BrowseRank: Letting Web Users Vote for Page Importance
• Microsoft Search BrowseRank Research Reviewed
• Microsoft tries to one-up Google PageRank

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