Should SEO companies tell their secrets to clients?
Last week, I received a comment from dutchezz, a blog reader of mine in my article Why SEO firms always talk about PPC?. He said :
What your saying to me is that if you had a restaurant, would you tell your customers how to make your special dish at home for a lot cheaper, and then letting them decide whether or not to eat at your restaurant?
I really hope this is not how you do business.. but then again.. i’ve seen worse things
I would like to explain what I tried to mean by my posting.
Like any business, SEO is also a business but relatively new to the mass population. It’s both sides(SEO company & Business Owner) duty to understand the business before engaging their time and money. However, still some business owners start spending money just without having any idea what is SEO? Here is a list of questions that every business owners should ask before employing anyone to do the SEO - Search Engine Optimization (SEO).
If business owners don’t ask how SEO companies about the methods, companies should tell them the methods - may be not in details but just give them some idea. I’ve found that SEO companies just inform them about PPC advertisement - is it fair?
They should at least inform business owners both ways of optimization, PPC and natural SEO. They can explain like this - if you want quick result and not afriad to spend money to get fast retune, you should go for PPC otherwise you can choose natural SEO - we’ll charge you less and it will take time to show result. Now you decide which method you want to go for. Telling these two options cannot be telling their business secrets - rather this will win business owners trust.
Dutchezz said - restaurant owners never tell their secrets. But I would say restaurant owners have the menu - where visitors can choose foods that they can afford. Same with SEO, both Paid advertisement and Organic SEO should be in their menu - let the clients choose their way. It’s all about business ethics.
Hope I’ve cleared myself about SEO companies!
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
August 20th, 2008 at 2:02 am
I think to a degree SEO companies should tell their clients what goes into SEO.We tell our clients what we do as far as natural search optimization goes as it only fair especially when they are paying for the service
August 28th, 2008 at 8:46 am
[...] Dutchezz said - restaurant owners never tell their secrets. But I would say restaurant owners have the menu - where visitors can choose foods that they can afford. Same with SEO, both Paid advertisement and Organic SEO should be in their menu - let the clients choose their way. It’s all about business ethics. [...]