At last Microsoft has learnt to come closer to its customers!
In an announcement, Microsoft, the software gaint will be launching its own retail chain of stores to showcase it’s products to the customers. In particular, the company mentioned a desire to better articulate and demonstrate the advantages of its products. Additionally, Microsoft hopes “to create deeper engagement with consumers and continue to learn firsthand about what they want and how they buy.”
To oversee the project, Microsoft has appointed David Porter to be the company’s corporate vice president of retail stores. Porter has been head of Dreamworks Animation SKG’s worldwide product distribution since 2007, but it’s likely his prior experience that Microsoft hopes to draw on. Before joining Dreamworks, Porter spent 25 years with retail giant Wal-Mart, eventually working his way up to vice president and general merchandise manager of the chain’s entertainment division.
Details about Microsoft’s plans for the stores were still scarce Friday. But the idea is to make it easier for customers to buy and check out Microsoft products, such as the XBox game console, Zune digital media player and Surface tabletop computer — as well as computer gear made by partners that run its software.