Till today, Microsoft’s advertising war was limited with only Apple, now they are going to declare a new war against the mighty GOOGLE!
There was a rumor that Microsoft’s new search engine might be called as Kumo.com. But in a news post, media website AdAge said, that Microsoft may decide to call their search engine ‘Bing’ and they are preparing a huge sum for its advertisement. According to them, for all services last year Google spent only $25m whereas Microsoft is planning to spend around $80m to $100m to gain a respective chunk of the pie from search engine market. Internet, radio, TV and printing media will be involved in the all out campaign.
When 65% of the internet users are happy with the quality of the present search engines, it would be really tough for Microsoft to convince the user to leave Google behind and join their new engine.
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I don’t think there is anything or there will be anything that can beat the online giant Google – at least in Search Engine field, google is always unbeatable.