No, Create XML Sitemap and Submit to Google, Yahoo! and MSN

A very common sales speech, “Submit your site to 200 Search Engines and improve your search engine optimization … blah blah blah”. I always wonder who cares about this 200 Search Engines when whole world is satisfied with just 5 search engines; Google, Yahoo!, Live, Ask and AOL.

According to comScore’s recent report on Search Engine Market share, Google is still leading sharing 61.5% despite of dropping from 61.8%. It’s their first drop in market share since December 2007 (when it went from 58.6% to 58.4%). In contrast, Microsoft showed its first gain in the past year. After months and months of incremental decline, Microsoft rose from an 8.5% share in May 2008 to 9.2% in June 2008. That’s the first full month that Microsoft’s Live Search Cashback has been running, so this is likely a factor in Microsoft’s rise.

Before Microsoft and Yahoo feel too good about Google’s “fall,” let’s consider the actual number of searches each handled versus market share?

• Google: 7.1 billion
• Yahoo: 2.4 billion
• Microsoft: 1.1 billion
• Ask: 501 million
• AOL: 471 million

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An era came to an end - Bill Gates!

No matter how much you hate him, no matter how much you are jealous about him - You should be grateful to him to give you the opportunity to read this blog right here at the moment. I can’t say it was not impossible for us to have information technology or computer in our life without him but I can definitely say it wasn’t so easy without him.

So the man just left the limelight when Microsoft is really in an awkward position. Microsoft was so busy with their operating systems and MS Office that they just forget to think of everything else. They expanded their business to gaming console (X-Box was a good product, but beaten by Sony), tried Zune for music industry (total disaster, even few major retailers taking Zune off the selves) blah blah.

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For last 5/6 months, lots been happening around Yahoo!, Microsoft and Google. First Microsoft placed an unsoliciated bid to buyout Yahoo!, then Google raised their hand to Yahoo for friendship advertisement partnership, then Yahoo rejects Microsoft’s bid, Again Yahoo shows some interest, talks begin between Microsoft and Yahoo …. blah blah blah.

Finally, Yahoo choose Google as an online advertising partnership. This news came across when Microsoft’s deal to a dead-end where Yahoo’s stock down 12% in Thursday afternoon trading. Yahoo! will be using Google’s contextual advertising technology to generate revenue.

Yahoo inked a non-exclusive arrangement with Google to use its text-based ads on its own web properties as well as on its search results. Yahoo said the deal would generate an estimated $250 million to $450 million in operating cash flow in the first year.

For last couple of year, I’m taking active part in different SEO forums. One of the most common asked question is “How can I get quality backlinks?” or “Why I can’t find my backlinks?” etc etc. Anyway, I’ve come across a list of “dofollow” social bookmarking website lists. Hope none need any introduction with “dofollow” and “nofollow” link attribute.

According to Wikipedia, nofollow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring in the first place.

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As Microsoft walked away from their $44 million bid, Jerry Young is desperate to make the shareholders happy. Today Yahoo announced their partership with McAfee to launch SearchScan, a safer internet search for the surfers.

Currently Yahoo has 21% share of the search market, whereas search gaint Google has 60%. Yahoo is expecting integrating McAfee’s SiteAdvisor in their searching service will help users to mitigate their worries about inadvertently clicking on sites that can infect or damage system.
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Yahoo’s German-listed shares have plunged 17% after software giant Microsoft dropped its three-month-old bid to buy the internet firm.

In pre-market US trading, Yahoo shares fell 22% and analysts expect them to drop by a similar margin when Wall Street opens for business later.

The deal collapsed after the two sides could not agree on the sale price. Microsoft boss Steve Ballmer formally withdrew the offer in a letter this weekend to Yahoo’s head, Jerry Yang.

In Frankfurt, Yahoo’s shares were down 17.56% at 14.93 euros ($23.17) in early trading.